Tuesday, November 17, 2009

PayPal is trying to start a new way for consumers to shop. You will no longer need cash, a check card, or even a wallet. PayPal is trying to get cell phone company's to invest in their new way to shop. You only need your cell phone. On your cell phone is all your account information. You can literally scan a product on your phone and it can even tell you if you can buy it cheaper online, if not, buy it there using your phone. The problem many are running into is shoppers find it just as convenient to pull out a piece of plastic and swipe it through a machine, without all the pricey gadgets a cell phone company would make you buy to use the product, although PayPal says its service makes the checkout process more convenient and secure for both shoppers and merchants.

I don't think I'll be buying into this product. It sounds like it would get very expensive and doesn't sound all that more convenient. Although it maybe safer to use this product, I'll take my chances.

Tuesday, November 10, 2009

Burberry is now expanding their company online. Although online shopping was considered more for bargain hunting, Burberry has decided to start using it. Sales have been down a good 8% since the recession, and this is a new way Burberry is going to deal with it. The company's best selling item is their trench coat, a 95 year old fashion icon. Ms. Ahrendts, who now runs the company bought her first trench coat at the age of twenty one, right out of college. It represented the beginning of her career with Burberry. Burberry is giving others a chance to tell their story about their first "trench coat." Giving others this chance to tell their story, they are hoping to expand a new generation of shoppers.

I think the Internet is a perfect way to reach new customers, especially those in different countries. It brings their customers together, and with an 8% decline in sales, anything is worth a shot.

Tuesday, November 3, 2009

Educational Video Games Mix Cool With Purpose

Although educational video games have been around for awhile, they haven’t been very popular. A number of kids now have educational video games as part of their in school curriculum as well as after school programs.
Today’s educational games are now online and social and allowing kids to interact and achieve common goals. Newest educational video games are allowing children to set up their own virtual world. They can build their character and what they wear as they solve problems as they would in the real world.
For many start up games they’re having the problem of marketing the product, especially to time pressed and resource-poor teachers. Because the main focus of teachers is making sure their students are passing these standardized tests, many games now have tests and questions that a student would find on one of these tests.
Companies are trying their best to make sure that these educational video games feel like real video games, and not homework. Hopefully kids will want to play them at home as well.

I personally would have loved to of had these games when I was in school. I don’t know if I would have actually gone home and played them but in school I would have. What kid wouldn’t like to play a video game to help study instead of pulling out a book and studying?