Burberry is now expanding their company online. Although online shopping was considered more for bargain hunting, Burberry has decided to start using it. Sales have been down a good 8% since the recession, and this is a new way Burberry is going to deal with it. The company's best selling item is their trench coat, a 95 year old fashion icon. Ms. Ahrendts, who now runs the company bought her first trench coat at the age of twenty one, right out of college. It represented the beginning of her career with Burberry. Burberry is giving others a chance to tell their story about their first "trench coat." Giving others this chance to tell their story, they are hoping to expand a new generation of shoppers.
I think the Internet is a perfect way to reach new customers, especially those in different countries. It brings their customers together, and with an 8% decline in sales, anything is worth a shot.
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I agree, if sales are that low, anything is worth a try. I am not sure if its the advertising or just the fact that people don't have the kind of money to be buying burberry products.
ReplyDeleteOnline shopping, in my opinion, is a great way for companies to push their marketing and sales to a different level. Granted I'm not a big fan of trench coats (I do like them but not so much)and since it's a seasonal item then the Burberry company should find new ways to keep the company in business. Good move if you ask me.
ReplyDeleteI think this is a good idea for Burberry. I think they will find that it may help out their sales in a promising way, especially coming up during the holidays. Even a small percent turns out to give you a big discount if the items are high in price.
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